Energy Optimized® Skincare
Lift, firm and renew in one complete routine.
Bio-adaptive, clean formulas · 60-day satisfaction guarantee
The flagship ritual
The Complete Facelift System
Five bio-adaptive formulas and the Energy Optimized® Facial Wand, used together as one daily ritual to cleanse, renew and visibly lift. Each formula carries Tru Energy’s signature Energy Optimized® bead.
- Gently Clarifying Facial Cleanser
- Deeply Purifying Facial Scrub
- Protective Therapeutic Daytime Treatment
- Restorative Nourishing Overnight Treatment
- Intensely Hydrating Facial Serum
- Energy Optimized® Facial Wand
Your 5-piece routine
Five steps, one ritual
Cleanse, exfoliate, protect by day, restore by night, then seal it with serum. Tap any step to explore the formula.
Cleanse · AM & PM
Gently Clarifying Facial Cleanser
$45.00
Exfoliate · 2–3× a week
Deeply Purifying Facial Scrub
$37.00
Daytime · AM
Protective Therapeutic Daytime Treatment
$64.00
Overnight · PM
Restorative Nourishing Overnight Treatment
$72.00
Serum · AM & PM
Intensely Hydrating Facial Serum
$92.00
Swipe to see all five →
Apply your Daytime or Overnight Treatment generously so the Energy Optimized® Facial Wand glides. Use the wand for 1–2 minutes, then finish with the serum. All five formulas and the wand come together in the Complete Facelift System.
Inside every formula
The Energy Optimized® Bead
Every formula carries Tru Energy’s Energy Optimized® Bead — green in most of our formulas, including the Complete Facelift System, and blue in Ageless Spot Remedy, Bio-Adaptive Hydration Oil and Peptide Lip Treatment — infused with proprietary subtle energy fields designed to support the skin’s natural rhythm of renewal. Its exact process remains proprietary.
Clinical study · independent investigator, sponsored by Tru Energy
Measured in four weeks
Adult women used the Be Tru FaceLift system, the original Complete Facelift System, for four weeks. Assessments were made at baseline, after the first treatment, at week 2 and at week 4.
reduction in fine lines & wrinkles
at week 4
reduction in fine lines & wrinkles
after the first treatment
reduction in skin stiffness
at week 4
improvement in skin texture
at week 4
reduction in skin redness
at week 2
reduction in pore size
at week 2
Percentage change from baseline, as reported by the investigator. Individual results vary.
“You're going to look in the mirror and see part of you that you've never seen before.”
Lisa Kane
Individual results vary.
Verified reviews · all Tru Energy® products
average rating
customer reviews
“I look forward to using the protocol of these products. A great way to wind down the day.”
Kathy · Verified buyer
“I have been using this system for 4 and a half months and I love it. The products smell and feel great! I love the whole protocol.”
Wendy L. · Verified buyer
“Creamy, feels excellent, hydrating, works great on sensitive skin, great company with excellent service.”
Lonna · Verified buyer
Ratings across all Tru Energy® products, collected by Loox; featured reviews are from the Complete Facelift System. Individual experiences vary.
Featured In
Shop by concern
Start with your skin
Lines & Wrinkles
Facelift systems, the facial serum and eye repair.
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Firming & Lifting
Facelift systems, day and night treatments and the wand.
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Dark Spots & Tone
Ageless Spot Remedy, the Blue Gemstone mask and spot systems.
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Eyes
Advanced Eye Repair Serum, the jade eye mask and the eye applicator.
ShopReal customer results
Real Results
Real customers, photographed before and after using Tru Energy® skincare. Individual results vary.
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Not sure where to start?
Find your system
Answer a few short questions about your skin and routine, and we’ll suggest the Tru Energy® set that fits you best.
Founder of Tru Energy®
Cathy Goldstein, A.P.
Acupuncture Physician and energy medicine expert with 40+ years. Nationally certified A.P., releasing stored stress in the face and body for authentic vitality.
Discover Tru Energy®
The ritual, explained
FAQs
Individual results vary. In the clinical study of the original Complete Facelift System, the investigator reported a 23% reduction in fine lines & wrinkles after the first treatment and a 27% reduction at week 4. Consistent daily use of the full ritual gives the best experience.
Our formulas use naturally derived preservation systems only, with no parabens, sulfates or synthetic fragrances. If your skin is sensitive, patch-test first and stop use if irritation occurs.
In the US & Canada, every subscription ships free. In the US, Complete, Spot, Eye and Ultimate systems and renewals ship free 2-Day Express on every order, and Daytime and Overnight systems ship free 2-Day Express on the first order, then free standard shipping on refills. In Canada, every subscription order ships free standard. One-time orders ship free standard over $150 ($150 CAD in Canada) and free 2-Day Express on US orders over $300. International orders ship expedited at the rate shown at checkout. Full details are in our shipping policy, and returns are covered in our refund policy.
Yes. Manage your subscription anytime from your account: skip a delivery, change your timing, swap products or cancel.