As featured in
Before we ask what needs correcting, ask what the face was designed to do.
Wanting to look good is not superficial. But your face is not a collection of problem zones. Skin, muscle, fascia, circulation and lymphatic flow all work together, and they keep responding at every age.
So Cathy's ritual works with all of it, not only the surface. The goal is a face that looks lifted and cared for, and still looks like you when you laugh.
What's in the system
Six pieces, one connected ritual
Formulated by Cathy Goldstein, AP, with your skin's changing biology in mind, to support hydration and a healthy-looking barrier. Bio-adaptive formulas with zero harsh chemicals.
cleanse
Gently Clarifying Facial Cleanser
purify
Deeply Purifying Facial Scrub
rejuvenate
Intensely Anti-Aging Facial Serum
Morning treatment
Protective Therapeutic Daytime Treatment
Night treatment
Restorative Nourishing Overnight Treatment
The energy optimized® tool
Sonic Energy-Optimizing Wand
The 7-minute ritual
Skincare that is active and intentional
01
A specific sequence
The Natural Facelift protocol follows the order Cathy uses on her own face, step by step.
02
The Wand at work
It works with areas of muscular and fascial holding and along lymphatic pathways, with your skincare beneath your fingertips.
03
Care, not inspection
A few minutes, morning and night, spent caring for the face that has carried you through your life.
Meet the practitioner
Cathy Goldstein, AP
Acupuncture Physician, founder of Tru Energy® and the voice behind Dear Face™. For nearly forty years she has looked at faces through the lens of biology, and every formula still begins with one question: what does the whole woman need?
“I want a face that is still moving, still responding, and still recognizably mine.”
As featured on the cover of Ageless Living SoFlo Magazine and Dear face Articles for bort Ageless Living Magazine and Best Holistic Life Magazine
A Tru Energy® brand, founded by Cathy Goldstein, AP