The Eye Ritual: Eye Repair Serum & Applicator
ENERGY OPTIMIZED® EYE SKINCARE
The Eye Ritual
Rested eyes begin with a ritual.
Formulated by Cathy Goldstein, AP, the Advanced Eye Repair Serum and Energy-Optimizing Eye Applicator come together in a gentle evening ritual, so the eye area looks smoother, brighter and more rested by morning.
Choose your eye ritual
FEATURED IN
Tired eyes have a way of telling the story.
Years of caring for everyone else. Less time, less sleep, and changing biology in this chapter of life. Many women notice it first around the eyes: fine lines, a little puffiness and shadows that make you look more tired than you feel.
You deserve an eye ritual that fits a real life.
THE PHILOSOPHY
Beauty was never separate from the body.
The body isn't made of isolated systems, so we don't formulate for it that way. Drawing on nearly 40 years in natural health and Traditional Chinese Medicine, Cathy Goldstein, AP, designed the eye ritual to care for the delicate skin around the eyes as part of the whole face, so it can look smoother, brighter and more rested.
Bio-adaptive formulas, zero harsh chemicals, Energy Optimized® Skincare
THE EVENING EYE RITUAL
A few quiet minutes, every evening.
Think of it as a moment of rest for your eyes. Serum, gentle massage, overnight nourishment and a cooling mask, so the eye area looks smoother, brighter and more rested by morning.
01
Dispense
Place a small amount of the Advanced Eye Repair Serum on the Eye Applicator.
02
Glide
Gently sweep the applicator under and around each eye, from the inner corner outward.
03
Nourish
Follow with the Restorative Nourishing Overnight Treatment over face and neck.
04
Rest
Lay the White Jade Beaded Eye Mask over closed eyes, breathe and let the day settle.
THE RITUAL PIECES
Made to work together
SERUM
Advanced Eye Repair Serum
Vitamin-rich fruit extracts and calming botanicals smooth the look of fine lines, ease the look of puffiness and brighten the look of under-eye shadows.
MASSAGE
Energy Optimized Eye Applicator
A tool for gentle massage around the eyes that deepens the evening ritual.
NIGHT
Restorative Nourishing Overnight Treatment
A rich, antioxidant-packed cream that replenishes hydration for a firmer, brighter-looking complexion by morning.
REST
White Jade Beaded Eye Mask
A cooling, calming mask that soothes tired eyes and settles the mind for restful sleep.
Short on time?
Start with the serum and applicator alone. A minute of gentle massage each evening is enough to begin, and you can add the overnight treatment and jade mask whenever you want the full ritual.
ENERGY OPTIMIZED® TECHNOLOGY
“Strike one tuning fork, and another nearby begins to ring at the same pitch.”
Every formula, including the Advanced Eye Repair Serum, carries our proprietary imprinting of bio-photon frequencies, the house signature Cathy Goldstein, AP, designed so each step of your ritual works in harmony with the next.
MEET THE FOUNDER
Cathy Goldstein, AP
Acupuncture Physician, best-selling author, founder of Tru Energy® and creator of Functional Esthetics™. She connects Traditional Chinese Medicine, modern formulation and luxury beauty for women in midlife and beyond.
- Nationally certified Acupuncture Physician, Dipl. Acu.
- Nearly 40 years in natural health and integrative care
- Featured in Vogue International, Philadelphia Magazine and New Visions Magazine
- On the cover of Ageless Living SoFlo Magazine, Fall 2026
Formulated with the same principles as our Complete Facelift System, clinically evaluated by Peter T. Pugliese, M.D. & Associates.
CHOOSE YOUR EYE RITUAL
Every eye ritual begins with the serum.
Choose the ritual that fits your evenings now. Each set is built around the Advanced Eye Repair Serum, formulated by Cathy Goldstein, AP.
Formulated by Cathy Goldstein, AP · Zero harsh chemicals · Individual results vary. A Tru Energy® brand, founded by Cathy Goldstein, AP.